Persol 100 years anniversary charity night
During the Cannes Film Festival this year Persol was celebrating their 100th anniversary and also collecting donations to benefit amfAR. The team of LCS Events was working alongside AAB Productions and Tuff consult to help them make the most of their budget, their location and increase awareness for the cause. The exclusive private party had an impressive guest list of celebrities including Will Smith, Leonardo DiCaprio, Paris Hilton and many more to be hosted on the superyacht Serenity docking in Cannes. The night was opened with a unique performance by Dionne Warwick singing "That's what friends are for". The team of LCS Events was in charge of distributing VIP invitations and gift packages, managing the front door, staffing the cloakroom and liaising with the sponsors, event directors and some of the AmfAR fundraising chairs.